About Us

Hi, I’m Louisa—founder of Pawsitivity Gang.

Pawsitivity Gang was born from two lifelong loves: animals and healing.

As someone who’s walked through darkness—through burnout, depression, and feeling lost—I found light in unexpected places. In soft animal eyes. In quiet moments of creativity. In mantras that reminded me I didn’t need to be perfect to be worthy.

This brand is my way of sharing that light.

Every shirt I design carries a message I once needed to hear. Some are loud and sassy. Some are quiet and kind. All of them are honest.

My goal?

To make people smile, feel seen, and carry a little extra hope on their sleeve.

Pawsitivity Gang is for the dreamers, the gentle souls, the fierce fighters, the quiet rebels, the animal lovers.

And it's for you—if you're reading this, you're part of the gang already.

Thanks for being here.